GROW Coaching Cards — work in progress

	Workstream	State	Where it stands
	Prototype and sales analytics	done	101 cards transcribed. Sales: a plain copy does not pay; a different deck is worth a small first run.
?	What makes it metaFox	to decide	The sales analytics names 6 gaps. v1 covers 3. Question depth and a visual layer are open.
●	Questions	in progress	80 own questions written, v1. Nothing copied from MBM.
?	Card design	to decide	3 layouts rendered. We suggest A.
●	Card back	in progress	One colour per stage. Rendered.
?	Format and card count	to decide	cc, 80 x 120 mm suggested. 80 or 60 questions?
●	Method	in progress	3 ways to use the deck, draft.
?	Name	to decide	Slate of 10.
?	Language	to decide	EN (US spelling) first, DE second suggested.
?	Price	to decide	MBM: £19.99 / $34.99 / €24.99. Ours: 39.95 EUR is above all three.
	Packaging	not started
	Guide	not started

1 · Prototype and sales analyticsdone

Amazon listing	MBM Leadership – Grow Model Coaching Cards (B0896644P8)
Scanned deck	Open the scan (PDF, 202 pages, 26 MB) · also in Drive: Hub Uploads / 28092026.pdf
Edition in the box	MBM G.R.O.W. Coaching Cards, ADVANCED, "Generation 10". Scanned 28 Sep 2026.
Maker	MBM (Making Business Matter), UK, founded 2002 by Darren A. Smith. makingbusinessmatter.co.uk
Cards	101: 80 question cards + 21 other cards (overview, 4 stage dividers, how-to, 6 tips, adverts)
Card size	about 73 x 105 mm, portrait (measured from the scan)
Look	Text only. White front, one pink/purple colour per stage, big faint number behind each question. One shared pink back.

The Amazon link is the standard GROW deck. The box we scanned is the ADVANCED edition. Both have 80 questions in the same 4 stages, so the mechanics are the same.

1. Sales analytics

Result

A plain copy of the MBM deck does not pay for itself on Amazon. It would add about 15 to 75 units a month across .com and .de together.
A different deck is worth a small first print run: graded question depth, a visual layer, a method guide with no adverts, EN and DE, Amazon fulfilment (FBA), and sales through coach-training courses.
The growth on Amazon is in the US manager and leadership question decks. New decks there sell 100 to 300 a month. The "GROW" search term on its own is small.

Live Amazon pages in the US, UK and DE stores, read on 28 September 2026: about 110 products. Full write-up: sales-analytics.md, data with every calculation: sales-data.json (106 rows).

MBM today: estimated units a month

Deck	amazon.co.uk (£19.99)	amazon.com ($34.99)	amazon.de (€24.99)
GROW (the Amazon link)	21-64	5-31	3-5
Advanced GROW (the box we scanned)	9-25	5-29	3-5
Premium GROW	no sales rank	5-29 ($38.24)	about 0
Leadership	11-32	6-32	3-6
GROW in German	about 0	about 0	3-5 at most, 0 ratings

All 3 GROW decks together: about 40 to 190 units a month in the 3 stores, about €1,000 to €5,000 gross. The UK is MBM's biggest store. No MBM deck shows Amazon's "bought in past month" badge in any store.

What sells next to it

Store	Deck	Price	Units a month
.com	160 Team Building Cards for Managers	$29.99	200-299 (badge)
.com	Esther Perel, "Where Should We Begin? At Work"	$26.99	100-199 (badge)
.com	One on Ones Leadership Conversation Cards	$29.99	50-99 (badge)
.co.uk	52 Mindfulness Conversation Cards (the lazy panda)	£9.95	100-199 (badge)
.de	52 Achtsamkeitskarten (picture + question)	€9.95	300-399 (badge)
.de	45 Coaching Bildkarten A5 (2DOBOARD)	€34.95	41-65
.de	metaFox Führungsfacetten (ours)	€28.95	16-26 (model)

No GROW deck from another maker was found on .com. In Germany, picture-and-question decks sell far more than text-only coaching decks (8 to 38 a month).

What buyers say about MBM

Praise	Complaints
The GROW structure, colours and numbers Card quality Coaches in training buy it, often on a teacher's advice They use the cards visually: "visually seeing the questions"	Questions too basic and too similar (the main complaint): "definitely for beginners" Up to 23 advert cards in the box Price for what you get Scuffed boxes UK spelling and £ in the US deck

Realistic sales for a metaFox deck in year 1

Store	Units a month	Gross a month
amazon.com	10-50	about $250-1,500
amazon.de	5-25	about €125-625
amazon.co.uk	5-20	against MBM on its home market

How the numbers were made, and how sure they are

Where Amazon shows "bought in past month", that figure is used. Otherwise the sales rank is converted to units. For the US there is a published formula (Trendlytic). For the UK and DE I fitted one from 28 listings that showed both a badge and a rank on the same day.
MBM's ranks (100k to 1.1M) sit far below those 28 listings, so the MBM numbers can be off by a factor of 2.
The German figures rest on only 7 listings. Quick check: the model gives our Führungsfacetten 16 to 26 units a month. Compare that with the real last-30-days units in Seller Central. If it is off by 2x, scale the DE numbers by the same factor.
MBM's rating counts are pooled across countries. The .de GROW page shows 118 ratings, and none are from Germany.
Not found: the UK share of the ratings, the listing dates, Etsy sales, price history (keepa blocked).

2. How the deck works

GROW is a coaching conversation in 4 steps. Each step has its own pile of 20 question cards.

Step	What the coachee does	Example card
Goal (1-20)	Says what they want	What difference do you want to create?
Reality (21-40)	Looks at where they are now	What's really, deeply holding you back?
Options (41-60)	Finds possible ways	What step could you take that would make the biggest difference right now?
Way Forward (61-80)	Chooses and commits	What are you willing to commit to here?

The 10 steps printed on the cards:

Book a 30-60 minute meeting with the coachee (it can be yourself).
Tell them this is a coaching session. You will ask for feedback at the end. Ask them to keep an open mind.
Put the 80 question cards in front of you.
Sort them into the 4 stage piles. Each stage has its own colour.
Start with the Goal pile.
Pick the questions that fit. You do not ask all of them. There is no set order.
Ask the questions.
Do the same for Reality, Options and Way Forward.
Stop when there is a clear answer in each stage.
Ask the coachee for feedback on you as a coach.

The coach picks the cards and asks the questions. The deck is a question bank in a fixed order of 4 steps.

3. The prototype: 80 question cards

Goal 20 cards, 1-20

<b style="color:#c2185b">1</b> What difference do you want to create? — 1 What difference do you want to create?

<b style="color:#c2185b">2</b> Whose goal is it? — 2 Whose goal is it?

<b style="color:#c2185b">3</b> How will your goal actually make a difference?<br><i>And why will anyone care?</i> — 3 How will your goal actually make a difference?
*And why will anyone care?*

<b style="color:#c2185b">4</b> What goals do you need to eliminate or put on hold in order to achieve this one? — 4 What goals do you need to eliminate or put on hold in order to achieve this one?

<b style="color:#c2185b">5</b> What goals will this move you closer to when you achieve this one? — 5 What goals will this move you closer to when you achieve this one?

<b style="color:#c2185b">6</b> What might make the difference that could change everything? — 6 What might make the difference that could change everything?

<b style="color:#c2185b">7</b> What's the benefit that's hiding in this problem? — 7 What's the benefit that's hiding in this problem?

<b style="color:#c2185b">8</b> Do you want this for its own sake or are you trying to avoid something else?<br><i>If so what is it?</i> — 8 Do you want this for its own sake or are you trying to avoid something else?
*If so what is it?*

<b style="color:#c2185b">9</b> What emotions are driving this goal and how is that helping or hindering you? — 9 What emotions are driving this goal and how is that helping or hindering you?

<b style="color:#c2185b">10</b> What emotions will you need to employ to create the biggest and deepest impact? — 10 What emotions will you need to employ to create the biggest and deepest impact?

<b style="color:#c2185b">11</b> What's the impact you'll have by creating this or by holding back on this? — 11 What's the impact you'll have by creating this or by holding back on this?

<b style="color:#c2185b">12</b> Who do you need to become in order to succeed here? — 12 Who do you need to become in order to succeed here?

<b style="color:#c2185b">13</b> Is this the best outcome you can imagine or is there something greater?<br><i>If so what is it?</i> — 13 Is this the best outcome you can imagine or is there something greater?
*If so what is it?*

<b style="color:#c2185b">14</b> What other possible outcomes are you avoiding or ignoring? — 14 What other possible outcomes are you avoiding or ignoring?

<b style="color:#c2185b">15</b> What's the impact you really, truly want to create in this work? — 15 What's the impact you really, truly want to create in this work?

<b style="color:#c2185b">16</b> What's the difference between a good, great and incredible accomplishment for you? — 16 What's the difference between a good, great and incredible accomplishment for you?

<b style="color:#c2185b">17</b> What makes this vision unique? — 17 What makes this vision unique?

<b style="color:#c2185b">18</b> Who does this goal serve and benefit? — 18 Who does this goal serve and benefit?

<b style="color:#c2185b">19</b> Who will celebrate this outcome and what will they say? — 19 Who will celebrate this outcome and what will they say?

<b style="color:#c2185b">20</b> Who will be most hindered by this outcome and what will they say? — 20 Who will be most hindered by this outcome and what will they say?

Reality 20 cards, 21-40

<b style="color:#7b2d5b">21</b> What's perfect about this moment right now? — 21 What's perfect about this moment right now?

<b style="color:#7b2d5b">22</b> Who's teaching you what? — 22 Who's teaching you what?

<b style="color:#7b2d5b">23</b> What are you pretending not to know?<br><i>(Knowledge/awareness)</i> — 23 What are you pretending not to know?
*(Knowledge/awareness)*

<b style="color:#7b2d5b">24</b> What secondary gains do you get from not changing, and how is that holding you back? — 24 What secondary gains do you get from not changing, and how is that holding you back?

<b style="color:#7b2d5b">25</b> What are you procrastinating about and how are you justifying the delay? — 25 What are you procrastinating about and how are you justifying the delay?

<b style="color:#7b2d5b">26</b> What have you been doing to work on your life, not just in it? — 26 What have you been doing to work on your life, not just in it?

<b style="color:#7b2d5b">27</b> What are the lessons that maybe you haven't realised are relevant to this moment? — 27 What are the lessons that maybe you haven't realised are relevant to this moment?

<b style="color:#7b2d5b">28</b> What challenge/hurdle/obstacle came up more than once in the last 18-months that you need to prepare for again? — 28 What challenge/hurdle/obstacle came up more than once in the last 18-months that you need to prepare for again?

<b style="color:#7b2d5b">29</b> What are you doing to get in your own way? — 29 What are you doing to get in your own way?

<b style="color:#7b2d5b">30</b> Deep down who are you still blaming for this issue? — 30 Deep down who are you still blaming for this issue?

<b style="color:#7b2d5b">31</b> What are you pretending you're not capable of?<br><i>(Knowledge/awareness)</i> — 31 What are you pretending you're not capable of?
*(Knowledge/awareness)*

<b style="color:#7b2d5b">32</b> What behaviours are improving performance right now?<br><i>And who's responsible?</i> — 32 What behaviours are improving performance right now?
*And who's responsible?*

<b style="color:#7b2d5b">33</b> What behaviours are decreasing performance?<br><i>And who's responsible?</i> — 33 What behaviours are decreasing performance?
*And who's responsible?*

<b style="color:#7b2d5b">34</b> What is already working? — 34 What is already working?

<b style="color:#7b2d5b">35</b> What does your normal day look like? — 35 What does your normal day look like?

<b style="color:#7b2d5b">36</b> Where do you get your biggest energy shifts?<br><i>Good and bad?</i> — 36 Where do you get your biggest energy shifts?
*Good and bad?*

<b style="color:#7b2d5b">37</b> Who in your team is lifting you up or pulling you down? — 37 Who in your team is lifting you up or pulling you down?

<b style="color:#7b2d5b">38</b> What's really, deeply holding you back? — 38 What's really, deeply holding you back?

<b style="color:#7b2d5b">39</b> What do you believe is missing?<br><i>And according to whom?</i> — 39 What do you believe is missing?
*And according to whom?*

<b style="color:#7b2d5b">40</b> What's the Inner-Critic saying that's keeping you stuck? — 40 What's the Inner-Critic saying that's keeping you stuck?

Options 20 cards, 41-60

<b style="color:#8e6bbf">41</b> What will really make the biggest difference here? — 41 What will really make the biggest difference here?

<b style="color:#8e6bbf">42</b> What solutions can you find in the problem? — 42 What solutions can you find in the problem?

<b style="color:#8e6bbf">43</b> What does your gut/intuition tell you is the way forward? — 43 What does your gut/intuition tell you is the way forward?

<b style="color:#8e6bbf">44</b> How can you improve this, so it adds value forever? — 44 How can you improve this, so it adds value forever?

<b style="color:#8e6bbf">45</b> How can you solve this problem so it never comes back? — 45 How can you solve this problem so it never comes back?

<b style="color:#8e6bbf">46</b> With an absolute trust in your success, what options would you come up with? — 46 With an absolute trust in your success, what options would you come up with?

<b style="color:#8e6bbf">47</b> What step could you take that would make the biggest difference right now? — 47 What step could you take that would make the biggest difference right now?

<b style="color:#8e6bbf">48</b> If your life were exclusively oriented around your values, what alternatives would you also come up with? — 48 If your life were exclusively oriented around your values, what alternatives would you also come up with?

<b style="color:#8e6bbf">49</b> How can you create more value with less effort? — 49 How can you create more value with less effort?

<b style="color:#8e6bbf">50</b> What are you willing to do to improve this situation? — 50 What are you willing to do to improve this situation?

<b style="color:#8e6bbf">51</b> What are you willing to stop doing to improve this situation? — 51 What are you willing to stop doing to improve this situation?

<b style="color:#8e6bbf">52</b> How will you transform your life with this new knowledge? — 52 How will you transform your life with this new knowledge?

<b style="color:#8e6bbf">53</b> What else would you tell yourself to do right now, 5 years from now? — 53 What else would you tell yourself to do right now, 5 years from now?

<b style="color:#8e6bbf">54</b> If you looked back at what you did, what actions would you be most proud of? — 54 If you looked back at what you did, what actions would you be most proud of?

<b style="color:#8e6bbf">55</b> What would the leader you wish you were, do right now? — 55 What would the leader you wish you were, do right now?

<b style="color:#8e6bbf">56</b> What is likely to stop you and what solutions do you need to employ? — 56 What is likely to stop you and what solutions do you need to employ?

<b style="color:#8e6bbf">57</b> Where are the top 10, 1% improvements to be made? — 57 Where are the top 10, 1% improvements to be made?

<b style="color:#8e6bbf">58</b> How can you break this goal down into smaller activities? — 58 How can you break this goal down into smaller activities?

<b style="color:#8e6bbf">59</b> What previous solutions have you overlooked that could help here? — 59 What previous solutions have you overlooked that could help here?

<b style="color:#8e6bbf">60</b> What suggestions does the Inner-Champion have to add? — 60 What suggestions does the Inner-Champion have to add?

Way Forward 20 cards, 61-80

<b style="color:#3b2a4a">61</b> Which options are giving you energy or draining your energy when you think about them? — 61 Which options are giving you energy or draining your energy when you think about them?

<b style="color:#3b2a4a">62</b> What are the emotional and financial costs of not taking the action? — 62 What are the emotional and financial costs of not taking the action?

<b style="color:#3b2a4a">63</b> What are you willing to commit to here? — 63 What are you willing to commit to here?

<b style="color:#3b2a4a">64</b> Instead of either/or how could you use more of the options? — 64 Instead of either/or how could you use more of the options?

<b style="color:#3b2a4a">65</b> How are you going to make sure you implement this? — 65 How are you going to make sure you implement this?

<b style="color:#3b2a4a">66</b> What are the best times and days to get this done? — 66 What are the best times and days to get this done?

<b style="color:#3b2a4a">67</b> What is the best environment for you to achieve this, and what can you add or include to boost that? — 67 What is the best environment for you to achieve this, and what can you add or include to boost that?

<b style="color:#3b2a4a">68</b> What can you do to make this so easy you can't say no? — 68 What can you do to make this so easy you can't say no?

<b style="color:#3b2a4a">69</b> How can you celebrate each win small or large? — 69 How can you celebrate each win small or large?

<b style="color:#3b2a4a">70</b> Rather than setting a deadline, how are you scheduling this to happen? — 70 Rather than setting a deadline, how are you scheduling this to happen?

<b style="color:#3b2a4a">71</b> What are you doing to learn in the moment? — 71 What are you doing to learn in the moment?

<b style="color:#3b2a4a">72</b> What are you doing to reflect and build momentum, even after the setback? — 72 What are you doing to reflect and build momentum, even after the setback?

<b style="color:#3b2a4a">73</b> How will you commit to taking the next action? — 73 How will you commit to taking the next action?

<b style="color:#3b2a4a">74</b> How can you focus on the practice, not the end result? — 74 How can you focus on the practice, not the end result?

<b style="color:#3b2a4a">75</b> How can you start on this quicker? — 75 How can you start on this quicker?

<b style="color:#3b2a4a">76</b> What habit improvements are required to move you forward? — 76 What habit improvements are required to move you forward?

<b style="color:#3b2a4a">77</b> What's the smallest starting point to get you going immediately? — 77 What's the smallest starting point to get you going immediately?

<b style="color:#3b2a4a">78</b> What can you do to mitigate, minimise or modify any challenges that come up? — 78 What can you do to mitigate, minimise or modify any challenges that come up?

<b style="color:#3b2a4a">79</b> Who would you like most to tell you that you succeeded and why? — 79 Who would you like most to tell you that you succeeded and why?

<b style="color:#3b2a4a">80</b> What will you do to make sure you get back up again? — 80 What will you do to make sure you get back up again?

4. The other 21 cards

<b>GROW overview</b> GROW overview<br>Goal / Reality / Options / Way Forward, one icon and one colour per stage. — **GROW overview** GROW overview
Goal / Reality / Options / Way Forward, one icon and one colour per stage.

<b>Stage divider</b> Goal — **Stage divider** Goal

<b>Stage divider</b> Reality — **Stage divider** Reality

<b>Stage divider</b> Options — **Stage divider** Options

<b>Stage divider</b> Way Forward — **Stage divider** Way Forward

<b>How to use</b> 10 Simple Steps (6-10)<br>6. Pick the most appropriate questions from the first pile; you don't have to ask them all; no set order. 7. Begin asking the questions. 8. Repeat for the other 3 stages. 9. Finish when you have a clear answer in each stage. 10. Ask for feedback for yourself as the coach. QR to 'How To' page. — **How to use** 10 Simple Steps (6-10)
6. Pick the most appropriate questions from the first pile; you don't have to ask them all; no set order. 7. Begin asking the questions. 8. Repeat for the other 3 stages. 9. Finish when you have a clear answer in each stage. 10. Ask for feedback for yourself as the coach. QR to 'How To' page.

<b>How to use</b> 10 Simple Steps (1-5)<br>1. Book a 30-60 minute meeting with your coachee (could be yourself). 2. Explain this is a coaching session: new approach, feedback at the end, keep an open mind. 3. Start with the 80 question cards in front of you. 4. Separate the cards into the 4 GROW stages (each stage has its own colour). 5. Begin with the first pile, Goal. — **How to use** 10 Simple Steps (1-5)
1. Book a 30-60 minute meeting with your coachee (could be yourself). 2. Explain this is a coaching session: new approach, feedback at the end, keep an open mind. 3. Start with the 80 question cards in front of you. 4. Separate the cards into the 4 GROW stages (each stage has its own colour). 5. Begin with the first pile, Goal.

<b>Coaching tip</b> Tip #6<br>Environment is key. Make sure to hold your coaching session in a quiet space with no distractions. — **Coaching tip** Tip #6
Environment is key. Make sure to hold your coaching session in a quiet space with no distractions.

<b>Coaching tip</b> Reminder<br>...Finish the coaching session & ask for feedback. Link to MBM blog on employee feedback. — **Coaching tip** Reminder
...Finish the coaching session & ask for feedback. Link to MBM blog on employee feedback.

<b>Coaching tip</b> Tip #2<br>Remember to coach not tell. Blu-tack a coaching card to your desk to remind you of this. — **Coaching tip** Tip #2
Remember to coach not tell. Blu-tack a coaching card to your desk to remind you of this.

<b>Coaching tip</b> Tip #1<br>Always keep your coaching questions 'open' by starting with Who, What, When, Where, Why or How? — **Coaching tip** Tip #1
Always keep your coaching questions 'open' by starting with Who, What, When, Where, Why or How?

<b>Coaching tip</b> Tip #4<br>Remember, the first issue that you encounter from your coachee is rarely the real issue. Dig deeper. — **Coaching tip** Tip #4
Remember, the first issue that you encounter from your coachee is rarely the real issue. Dig deeper.

<b>Coaching tip</b> Tip #3<br>Rapport is what builds a strong coaching relationship. Empathising, use of tone, and use of body language will help with this. — **Coaching tip** Tip #3
Rapport is what builds a strong coaching relationship. Empathising, use of tone, and use of body language will help with this.

<b>Coaching tip</b> Tip #5<br>Being a great coach is about being curious and having an open mind. Never judge a coachee. — **Coaching tip** Tip #5
Being a great coach is about being curious and having an open mind. Never judge a coachee.

<b>About MBM</b> World's Stickiest Learning<br>Explains MBM's 'Sticky Learning' blueprint: Realise, Recall, Retain. — **About MBM** World's Stickiest Learning
Explains MBM's 'Sticky Learning' blueprint: Realise, Recall, Retain.

<b>About MBM</b> Founder<br>Darren A. Smith, founder and CEO of MBM (2002). 'Give a man a fish...' quote. — **About MBM** Founder
Darren A. Smith, founder and CEO of MBM (2002). 'Give a man a fish...' quote.

<b>Advert / upsell</b> Caroline (online coaching cards)<br>Ad for 'Caroline', an online subscription with 25+ card decks. — **Advert / upsell** Caroline (online coaching cards)
Ad for 'Caroline', an online subscription with 25+ card decks.

<b>Advert / upsell</b> Thank you<br>20% off your next order in the MBM shop with code 'stickylearning'. — **Advert / upsell** Thank you
20% off your next order in the MBM shop with code 'stickylearning'.

<b>Advert / upsell</b> Ultimate Guides<br>List of MBM guides: Category Management, Coaching, Communication, Conflict Resolution, GSCOP, HBDI, Influencing, Leadership, Myers Briggs, Negotiation, People Management, Presentation, Team Building, Time Management. — **Advert / upsell** Ultimate Guides
List of MBM guides: Category Management, Coaching, Communication, Conflict Resolution, GSCOP, HBDI, Influencing, Leadership, Myers Briggs, Negotiation, People Management, Presentation, Team Building, Time Management.

<b>Advert / upsell</b> Claim your free deck<br>Write a review on Amazon, Etsy or eBay, email a screenshot, get a free deck. — **Advert / upsell** Claim your free deck
Write a review on Amazon, Etsy or eBay, email a screenshot, get a free deck.

<b>Advert / upsell</b> Upgrade your coaching<br>Upsell for the Premium G.R.O.W. Coaching Cards (Amazon, Etsy, eBay). — **Advert / upsell** Upgrade your coaching
Upsell for the Premium G.R.O.W. Coaching Cards (Amazon, Etsy, eBay).

card back — **Card back** Same on all 101 cards: "ADVANCED" corner, MBM, G.R.O.W Coaching Cards, Generation 10.

?2 · What makes it metaFoxto decide

To decide

Online version on metaFox.online: now, later, or not at all?

The sales analytics (section 1) found 6 gaps in the market. This is where deck v1 stands on each.

Gap	What the research found	Deck v1
1. Question depth	The main complaint about MBM: "too basic, too similar". MBM sells depth as separate decks.	Open. v1 has one level. Option: each card gets a second, deeper question, or each stage gets a set of harder cards.
2. A visual layer	Every GROW deck found is text only. In Germany, picture-and-question decks sell 100 to 400 a month.	Partly. Stage icons, stage-coloured backs, 3 cards with a 0-10 scale (the metaFox Quantify move). No pictures yet.
3. A guide, no adverts	MBM has up to 23 advert cards in the box. Buyers hate it.	Done. 80 questions + 1 overview card. How-to and tips go in the guide.
4. EN and DE, US spelling	MBM's German deck has 0 ratings. Its US deck has UK spelling and £.	Planned. See section 9.
5. Amazon fulfilment (FBA)	MBM ships its smaller decks itself from the UK.	Launch decision, not a card decision.
6. Coach-training courses	Many buyers got the deck on a teacher's advice.	Fits VOC and our ICF courses. Not planned yet.

Also in v1: metaFox question rules

10 of MBM's 80 questions use a superlative (best, biggest, most), and 10 dwell on the problem ("Deep down who are you still blaming for this issue?"). Ours are open and focus on resources and the future. Rules from wiki/products/question-cards.md.

Open: an online version

The same cards as a deck on metaFox.online would let a coach run GROW on a video call. MBM already gives away a third of its questions online. Not checked with Felix or Tobi yet.

●3 · Questionsin progress

To decide

Read the 80. Mark any to cut or reword.

Written from scratch. Source of truth: design/deck/deck.py. The small line in italics is a follow-up printed under the question.

Goal Where do you want to go?

1What do you want to achieve?
2What do you want to take away from our talk today?
3How will you know you have reached it? What will you see or hear?
4What makes this goal important to you right now?
5What will be different once you have reached it? For you, and for others?
6Which part of this can you change yourself?
7How does this goal fit your values?
8Picture yourself a year from now. What is in place?
9What is the goal behind the goal?
10How would you put your goal into one sentence?
11When do you want to reach it?
12What makes this goal exciting for you?
13What are you moving towards?
14From 0 to 10, how important is this goal to you? What makes it that number? 0-10
15How will reaching this goal change the way you see yourself?
16Who else gains when you reach it?
17How big should this goal be: a step, a leap, or something in between?
18What would you feel on the day you get there?
19What would make this goal a bit clearer?
20Which word sums up what you want?

Reality Where are you now?

21What is happening right now?
22What have you already tried? What did you learn from it?
23What is already working, even a little?
24From 0 to 10, where do you stand today? What puts you there and not at 0? 0-10
25What do you have to work with: people, skills, time, money?
26Who is involved, and how do they see it?
27What is in your control, and what is not?
28When did it go well before? What was different then?
29What do you notice in your body when you talk about this?
30What feelings come up when you look at the situation?
31What do you know for sure, and what are you assuming?
32What has already moved you closer to your goal?
33How much time and energy do you give this at the moment?
34What is getting in the way?
35Which of your strengths have helped you so far?
36How would someone you trust describe the situation?
37What does it cost you to stay where you are?
38What part of the situation have we not talked about yet?
39If today's situation had a headline, what would it say?
40What would you like to keep, whatever happens?

Options What could you do?

41What could you do? And what else?
42What would you try if you knew it would work?
43What would someone you admire do in your place?
44What worked for you in a similar situation?
45Who could help you?
46What would a very small first step look like?
47What would you tell a good friend in your situation?
48What would you do with twice the time? And with half the time?
49Which options did you rule out too early?
50Which of these ideas gives you energy?
51How could you combine two of your options?
52What could you stop doing?
53What would a bold option look like? And a safe one?
54What is the opposite of what you have tried so far?
55What could you learn, and from whom?
56What would your future self suggest?
57Which option fits your values?
58What speaks for each option, and what against it?
59What would you do if nobody was watching?
60What resources could you use that you have not used yet?

Way Forward What will you do?

61What will you do?
62What is your first step?
63When exactly will you start?
64What might get in your way, and how will you handle it?
65Who needs to know about your plan?
66What support do you need, and from whom?
67From 0 to 10, how committed are you? What would move it one point up? 0-10
68How will you know you are on track?
69What will you do if the plan slips?
70How will you celebrate progress?
71What will you do in the next 24 hours?
72What will you say no to, so you can say yes to this?
73How will you remind yourself?
74What do you want to tell me at our next meeting?
75Which habit will carry this plan?
76What have you decided today?
77How do you feel about your plan now?
78What would make your first step easier?
79What could you do today that your future self will thank you for?
80Which sentence do you take away from today?

All 80 as cards (layout A)

2 What do you want to take away from our talk today?

3 How will you know you have reached it?

4 What makes this goal important to you right now?

5 What will be different once you have reached it?

6 Which part of this can you change yourself?

8 Picture yourself a year from now. What is in place?

10 How would you put your goal into one sentence?

12 What makes this goal exciting for you?

14 From 0 to 10, how important is this goal to you?

15 How will reaching this goal change the way you see yourself?

17 How big should this goal be: a step, a leap, or something in between?

18 What would you feel on the day you get there?

19 What would make this goal a bit clearer?

23 What is already working, even a little?

24 From 0 to 10, where do you stand today?

25 What do you have to work with: people, skills, time, money?

26 Who is involved, and how do they see it?

27 What is in your control, and what is not?

29 What do you notice in your body when you talk about this?

30 What feelings come up when you look at the situation?

31 What do you know for sure, and what are you assuming?

32 What has already moved you closer to your goal?

33 How much time and energy do you give this at the moment?

35 Which of your strengths have helped you so far?

36 How would someone you trust describe the situation?

37 What does it cost you to stay where you are?

38 What part of the situation have we not talked about yet?

39 If today's situation had a headline, what would it say?

40 What would you like to keep, whatever happens?

42 What would you try if you knew it would work?

43 What would someone you admire do in your place?

44 What worked for you in a similar situation?

46 What would a very small first step look like?

47 What would you tell a good friend in your situation?

48 What would you do with twice the time?

49 Which options did you rule out too early?

50 Which of these ideas gives you energy?

51 How could you combine two of your options?

54 What is the opposite of what you have tried so far?

58 What speaks for each option, and what against it?

59 What would you do if nobody was watching?

60 What resources could you use that you have not used yet?

64 What might get in your way, and how will you handle it?

66 What support do you need, and from whom?

71 What will you do in the next 24 hours?

72 What will you say no to, so you can say yes to this?

74 What do you want to tell me at our next meeting?

78 What would make your first step easier?

79 What could you do today that your future self will thank you for?

80 Which sentence do you take away from today?

?4 · Card designto decide

To decide

A, B or C.

Our suggestion

A. The stage reads at a glance face up and face down, and the question stays calm on white.

A. Colour band

White card, the stage colour as a band on top with the stage icon, name and number. Easy to read, and the stage shows when the cards lie face up.

B. Full colour

The whole front in the stage colour. Strongest from across the room. 80 cards of solid orange, navy, yellow and green is heavy, and the yellow cards need navy type.

C. The GROW path

White card, a thin colour edge, and the 4 steps as a path at the foot with the current step filled in. Teaches the model on every card, but the stage is harder to see in a spread.

Colours: metaFox orange #C4480C (Goal), navy #001848 (Reality), yellow #FFBC00 (Options) and a green #1E7A52 (Way Forward). Type: Raleway. Rendered as vector HTML, so the text is sharp at any size.

●5 · Card backin progress

Big letter, stage name, and the one question of the stage. The fifth card is the only extra card: a GROW overview to lay at the top of the table.

?6 · Format and card countto decide

To decide

80 or 60 questions.

Our suggestion

80, if the printer can box 81 cards at a good price. Otherwise 60.

	MBM	metaFox, suggested
Card size	about 73 x 105 mm	cc, 80 x 120 mm, portrait. Same size as Hats We Wear!, same printer, same box.
Cards	101 (80 questions)	81: 80 questions + 1 overview. Or 61: 60 questions (15 per stage) + 1 overview.
Guide	on 2 cards	70 x 110 mm booklet, as in our other decks

80 matches MBM and the "80 questions" line on Amazon. 60 fits the Hats box without a new box size. That needs a check with the printer.

●7 · Methodin progress

1. Coaching one to one

Lay the 4 piles in a row: Goal, Reality, Options, Way Forward, with the overview card above them. Work from left to right. Take 1 to 3 questions per stage. The coach picks face up, or the coachee draws face down. Move on when the stage has a clear answer. At the end, the coachee says the first step out loud.

2. Self-coaching

Draw one card from each pile. Write your answers down, one stage at a time. 15 minutes.

3. Teams: peer coaching in pairs

Each pair gets the 4 piles. One person coaches, one is coached, 15 minutes, then swap. The coach may only ask what is on the cards. Good for training new managers in coaching.

Draft. The final methods go in the guide.

?8 · Nameto decide

To decide

Pick one, or ask for another round.

In every case the Amazon title carries "GROW model coaching cards", so the name does not need to do the search work. Ranked, first is our suggestion. None checked for trademarks yet.

#	Name	Why
1	"Next Step!" GROW Coaching Cards	Says what the deck gives you: the next step. Short, and works in German too ("Nächster Schritt!").
2	"Way Forward" GROW Coaching Cards	Takes the name of the last stage. Clear, but it is also a heading inside the deck.
3	"From Goal to Go" GROW Coaching Cards	Rhymes, and names the path of the model. Hard to translate.
4	"Let's GROW!" Coaching Cards	Puts the model name first, which helps search. Friendly; close to many other "Let's grow" products.
5	"Grow Forward" Coaching Cards	Model name plus direction. Plain.
6	"Where To?" GROW Coaching Cards	A question as a name, like our "What Do You Need?" and "How Do You Feel?".
7	"Step by Step" GROW Coaching Cards	Calm and easy to say. Very common phrase, weak as a brand.
8	"Ask & Grow" Coaching Cards	Says it is a question deck. Sounds like a slogan.
9	"Clear Path" GROW Coaching Cards	Names the result: clarity. Less warm.
10	"Move On!" GROW Coaching Cards	Energetic. Can read as "get over it", which is wrong for coaching.

?9 · Languageto decide

Unlike Hats We Wear!, these cards carry words, so every language is its own print run.

Suggestion: English first, with US spelling, then German. The US is the biggest market for manager question decks. MBM already has a German GROW deck on amazon.de, with 0 ratings, so German demand is not proven. Our own shop and our German customers are the reason for a DE edition. French and Italian only if the first two sell.

?10 · Priceto decide

Deck	Price
MBM GROW, amazon.co.uk / .com / .de	£19.99 / $34.99 / €24.99
US manager decks selling 100+ a month	$26.99-29.99
German text coaching decks	€17.90-24.80
metaFox Führungsfacetten	€28.95
Our coaching-card sets	39.95 EUR

39.95 EUR is above every GROW deck on Amazon, and "price for what you get" is already a complaint about MBM. A deck at our range price needs the depth and the visual layer from section 2 to carry it. Without them, 24.95 to 29.95 EUR is the band that sells.

11 · Packagingnot started

Starts after the name and card design are settled.

12 · Guidenot started

70 x 110 mm, same house layout as the My Inner Parts and Hats We Wear! guides. Starts after the method is settled.

?13 · Open questionsto decide

Depth and visuals: the sales analytics says a plain deck does not pay. Add a deeper question per card, pictures, or both?
Card design: A, B or C?
Card count: 80 or 60 questions?
Name: pick from the slate, or ask for more.
Online version on metaFox.online: yes or later?
Languages: EN first, then DE?
Price: 39.95 EUR with depth and visuals, or 24.95-29.95 EUR without.
Questions: read the 80 and mark any to cut or reword.